How I Help
I partner with small business owners and savvy nonprofit and B2B marketers to create high-value content that increases audience engagement and boosts revenue.
My services include:
- Creating content that generate leads and converts prospects into new customers
- Editing and updating your existing print or online marketing content
- Team-based training to help your team write for today’s fickle online readers
Lead Generation Services
Custom-crafted content that connects with target audiences
I’m passionate about creating content that helps you turn casual online visitors into potential leads.
From creating a new about page for your website to developing e-books and white papers that your audience will value, I make it easier for you to keep your sales pipeline full.
Here are a few things you can expect when you work with me:
- I’ll guide you through a Brand Voice Audit designed to identify your core strengths and clarify where your brand is different from your competitors.
- We’ll have at least one in-depth brainstorming session where we will discuss your business and go over specific strategies for creating effective, persuasive content that will appeal to your audience.
- I will stay in touch with you throughout the project to help ensure that your content gets done on time and to your satisfaction.
Marketing content that leads potential buyers down your sales funnel
Here are just a few examples of how you can use email-marketing campaigns to engage with your prospects and keep existing clients connected to your brand:
- Welcome new subscribers to your email list
- Onboard new customers
- Share tips on how to better use a specific product or service
- Stay top-of-mind after an event such as a conference or webinar
- Up sell existing customers to a new service, course, or product
- Encourage your customers to renew a subscription or contract
Converting qualified leads into paying customers
All businesses have one thing in common: the need to make money.
Whether you do that by selling products or services, or selling space in your next program or online course, if you can’t convince your prospects to hit the buy button you’ll soon be out of business.
I work with you to develop audience-centered sales pages and sales letters that turns qualified leads into actual customers.