SME Education Foundation

Press Kit

Primary Audience: Journalists

Items Produced: 12-page media kit which included a backgrounder, fact sheet, executive bios, sample articles, and introductory letter

The SME Education Foundation works to prepare and support the next generation of engineers by supporting interest in STEM-based education. They’ve awarded more than $33 million in grants, scholarships and awards since 1980.

When SME Education Foundation learned they had received their largest scholarship grant to date–$1 million dollars from the Gene Haas Foundation–they knew they had to get the word out quickly. The grant came with a pretty tough requirement: all the funds must be distributed within 1 to 2 years.

When you need to spread the news quickly, you need to alert the press. I was brought on board to develop the content for a 12-page press kit which included two sample articles, a backgrounder, a fact sheet, executive bios and an introductory letter. The press kit was distributed at a well attended media event hosted in Oxnard, California.

Design: Dave Gross

SME Education Foundation Media Kit

Article Excerpt

Never Get Between a Girl and Her Robot
Making your own robot is easy. Just ask 18-year-old Hispanic student, Morgan Montalvo. She’s been learning how to design and build robots since the summer before she began sixth grade.

Morgan is starting college this fall, having won a 4-year, $70,000 family scholarship from the SME Education Foundation to study mechanical engineering at California Polytechnic State University at San Luis Obispo, California.

While her college career is just about to start, she’s already logged more than 600 hours with the Eagle Engineering Robotics Team, where she’s qualified for the VEX World Championship every year since 2008. Morgan explained that her fascination with robotics started when she enrolled in a robotics program the summer before she began middle school. “I became addicted to the thrill of working with others to create a solution to a complex problem, which explains why I continue with robotics.”

Never Get Between A Girl and Her Robot

When looking for superior creative and technical writing skills, Sonia is the go-to person! Saying she’s a good writer is an understatement….talented is more like it. “Talented writing makes things happen in the reader’s mind — vividly, forcefully — that good writing, which stops with clarity and logic, doesn’t.” Sonia took the time necessary to familiarize herself with a somewhat unfamiliar subject and in a very short period, she developed some very exciting content that informs and engages.

Jennifer Richmond, Sr. Marketing Specialist, SME Education Foundation

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