SME Education Foundation
The SME Education Foundation is the philanthropic arm of the Society of Manufacturing Engineers. They support STEM-based education from middle school through graduate school and have awarded more than $33 million in grants, scholarships and awards since 1980.
Following a refresh of their brand identity, the 2013 annual report was organized around a theme of “Multiple Pathways to Prosperity.” The report contained a number of success stories that demonstrated the organization’s effectiveness.
Related Case Study: SME Education Foundation Press Kit
- Primary Audience: Funders, Individual Donors and Corporate Sponsors
- Items Produced: 3,600 word full-color annual report
- Created a cohesive narrative
- Incorporated recently updated key messages and brand identity
- Showcased the success of their PRIME school educational initiative
- Interviewing my client’s employees
Excerpt from Annual Report
Planting Seeds for the Future
In recognition that a skilled workforce takes both time and attention to cultivate, the Boeing Corporation readily agreed to sponsor Roosevelt High School, a PRIME School located in Seattle, Washington.
Boeing and Roosevelt represent a perfect example of alignment: in this case of a sponsoring manufacturer’s business with a school’s curriculum. Boeing is the world’s largest aerospace company and has been the premier manufacturer of commercial jetliners for more than 40 years. Roosevelt High School is not only located near the Seattle headquarters of Boeing Commercial Airplanes, students in their engineering curriculum receive hands-on experience in aeronautical engineering, engineering design, digital electronics and computer integrated manufacturing.
While developing technical skills is important, modern manufacturers are also desperately in need of another set of skills: the ability to digest and analyze problems and communicate clearly. PRIME schools like Roosevelt High School develop a young person’s ability to creatively approach and develop solutions to complex problems. Their coursework is highly integrated, and places a special emphasis on developing project and process management skills. Most importantly however, the students are taught to cultivate not just a learning mindset but resilience. (In other words, how to bounce back and learn from failure.)