SME Education Foundation
Primary Audience: Funders, Individual Donors, Corporate Sponsors Items Produced: 3,600 word full-color annual report
The SME Education Foundation works to prepare and support the next generation of engineers by supporting interest in STEM-based education. They’ve awarded more than $33 million in grants, scholarships and awards since 1980.
As SME Education Foundation celebrated their 35th anniversary, they aligned their annual report around a theme of “Multiple Pathways to Prosperity.”
With a recently updated brand identity that included a new logo, the 2013 annual report was the first annual report to reflect a design that was consistent with other recently created communications pieces. (See SME Education Foundation press kit.) I provided input on the overall theme, created the outline, and developed the interview questions used to add depth to various success stories.
This 3,600 word report contained several program impact stories designed to support the Foundation’s fundraising staff when approaching funders, individual donors, and corporate sponsors.
Strategic goals for the annual report included:
- Create a cohesive narrative
- Incorporate recently updated key messages and brand identity
- Showcase the success of their PRIME school educational initiative
Design: Dave Gross
Planting Seeds for the Future
In recognition that a skilled workforce takes both time and attention to cultivate, the Boeing Corporation readily agreed to sponsor Roosevelt High School, a PRIME School located in Seattle, Washington.
Boeing and Roosevelt represent a perfect example of alignment: in this case of a sponsoring manufacturer’s business with a school’s curriculum. Boeing is the world’s largest aerospace company and has been the premier manufacturer of commercial jetliners for more than 40 years. Roosevelt High School is not only located near the Seattle headquarters of Boeing Commercial Airplanes, students in their engineering curriculum receive hands-on experience in aeronautical engineering, engineering design, digital electronics and computer integrated manufacturing.
While developing technical skills is important, modern manufacturers are also desperately in need of another set of skills: the ability to digest and analyze problems and communicate clearly. PRIME schools like Roosevelt High School develop a young person’s ability to creatively approach and develop solutions to complex problems. Their coursework is highly integrated, and places a special emphasis on developing project and process management skills. Most importantly however, the students are taught to cultivate not just a learning mindset but resilience. (In other words, how to bounce back and learn from failure.)
When looking for superior creative and technical writing skills, Sonia is the go-to person! Saying she’s a good writer is an understatement….talented is more like it. “Talented writing makes things happen in the reader’s mind — vividly, forcefully — that good writing, which stops with clarity and logic, doesn’t.” Sonia took the time necessary to familiarize herself with a somewhat unfamiliar subject and in a very short period, she developed some very exciting content that informs and engages.Jennifer Richmond, Sr. Marketing Specialist, SME Education Foundation