Deconstructing white papers for fun and profit
SlideShare is a platform that allows you to upload your presentation slides. Their website gets an estimated 70 million unique website visitors per month. With an audience of that size, the potential for your small business to be exposed to new leads is pretty significant.
And if that wasn’t enough, SlideShare’s connection to LinkedIn—the go-to spot for business professionals—makes it all the more valuable to get comfortable with this marketing platform.
After reading about the lead generation possibilities of LinkedIn’s SlideShare platform, I decided to test the theory for myself.
While I’m not a trained designer, I really enjoy creating the designs that accompany my content. I designed this website, all the blog post images, as well as my marketing material which includes various brochures, postcards and ebooks. The process has taught me to appreciate the enormous impact of design in getting people to understand and engage with your content.
After studying best practices about designing an effective SlideShare presentation, I:
- picked a topic
- narrowed down my approach
- outlined and wrote the content
- began the long process of finding the right images
- edited the copy once again to make sure that every word pulled its weight
- posted it to SlideShare and waited for magic to happen
- got a grip and got back to work on my next project
This single SlideShare presentation has been viewed by 20x the number of people who have viewed the highest performing post on my blog.
In my book, that definitely counts as a win.
- A whole lot of patience
- Content strategy
- Graphic design