Happy Thursday everyone! Hope the week has been going well for you so far.
As for me, I've been insanely busy getting The Irresistible Website ready for its upcoming release on Monday, December 21.
The thing with setting what can seem (and is) a pretty insane goal of preparing and releasing a book within a week is that at the exact same time that you are trying to remain laser-focused on completing one goal, your brain starts to work over-time and starts giving you ideas for other projects. Hello! Talk about monkey brain. I've already jotted ideas for future editions of the book, more blog posts, and more.
Plus, I'm running out of coffee.
But first things first: the book.
Let's see what's happened so far this week:
- I've finally settled on what will likely be the final Table of Contents. (Scroll down for a sneak peek.)
- I've written more than three-quarters of the book. Mind you, this is mostly ugly first draft stuff, but that's what editing is for. Fortunately, I like editing.
- I'm thrilled to report that a handful of pre-orders have already begun trickling in! Am so excited!
So here's the sneak peek at the Table of Contents:
Why I wrote this book
How this book is organized
Accepting the Challenge
Writing the hard way
Writing the (sort of) easy way
Clarifying What Makes You Unique
Let's talk about you
What makes you special
A fictional case study
Uncovering Brand You
The reason behind the work you do
What makes you different
Identifying your competitors
Services you provide
Services you don't provide
Understanding Your Audience
A love note to fans
The myth of the rational client
Tangible and intangible needs
Why do you care?
Let's talk about your clients
Your ideal client
Why this client vs another
The problem you're really solving
Best client experience
Best compliment ever
Your best advice
How your clients find you
Getting Ready For Showtime
Make A Plan for Your Website
Flexibility and changing your mind
Deciding what pages you need
Creating Irresistible Web Pages
Ideal client/This is you
Web Writing Tips & Tricks
What Happens Next
Holding yourself accountable
Let me know what you think
There's still time to pre-order your copy!
The Irresistible Website is going live on Monday, December 21. Until then, you can pre-order a copy for a 25% discount for just $22.
Please reach out if you have any questions. You can find me via email at firstname.lastname@example.org or hanging out on Twitter (when I should be writing) at @SoniaMQuinones.
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Not everyone is able to or interested in hiring a copywriter to help them craft content for their websites. If you know of someone who might be interested in learning how to craft effective, client-centered copy for their website, please share this email with them, or send them to the book's sales page where they can learn more: https://gum.co/ImbsE
P.S. I'd love it if you would share this post with anyone you feel would be interested.
P.P.S. I'd really love it if you would share the link for The Irresistible Website (https://gum.co/ImbsE) on your social media pages such as Twitter or Facebook.