Let’s say you’ve drunk the Kool-Aid on content marketing but don’t know where to start? A good place to begin is by identifying the gaps in your existing communications strategy.
There’s a natural bias to assume that what you find interesting, others will too. It’s this kind of thinking that leads to the phenomenon many people have experienced at least once in their lives: being trapped with a dead bore.
Do you want to be recognized as a leader and key resource in the space where your nonprofit operates? Then you need a plan that includes content marketing.
In an era of increased competition for funding dollars, your marketing communications strategy needs to demonstrate how your organization is different from its peers. And fast.
We find our place in the world by the stories we share and the communities that our storytelling helps us create. Because "community" is what we are looking for when telling stories that reveal who we are, who we help, and what we care about. We live in hope that...
I recently received an invitation from the Writers Bloc to watch a screening for Austenland, a new movie starring Keri Russell, based on a novel written by Shannon Hale. It wasn't a private invitation--I'm no one special. No doubt they sent it to everyone on their...