What exactly is email marketing automation and how is that different from regular email marketing? In today’s audio interview with Brian Shea, founder of Shea Consulting, you’ll finally understand the difference *and* why marketing automation is completely overrated.
Creating effective website content can be broken down into three steps. This post focuses on deciding what information you need to share with your audience and what you don’t.
The Irresistible Website is getting closer and closer to the big reveal. Click here for a sneak peak the Table of Contents.
The end of the year is a great time to reflect on what you accomplished and to start laying the ground work for what you hope to get done.
Learn how the makers of Chunky Monkey created a marketing campaign to confront a threat that could have put them out of business.
Adopting a testing mentality begins with a willingness to question or change the status quo.